Google AdWords Manager, now known as Google Ads Manager, is a platform that allows users to efficiently manage multiple Google Ads accounts from a single dashboard. It is designed primarily for digital marketing agencies, companies, or individuals who handle numerous ad campaigns across different accounts.
Here are some key features of Google Ads Manager:
Multiple Account Management: You can access and manage multiple Google Ads accounts without having to log in and out of each account individually.
Access Control: You can grant various levels of access to different team members, allowing them to manage campaigns with different permissions.
Efficient Reporting: Google Ads Manager allows you to create combined performance reports from multiple Google Ads accounts, making it easier to track results either collectively or by individual accounts.
Centralized Billing: For agencies managing client accounts, this feature enables the consolidation of billing from multiple accounts into a single invoice, simplifying financial handling.
Quick Campaign Access: Users can navigate between different accounts, edit campaigns, adjust budgets, and make other optimizations directly from the manager interface.
Google Ads Manager is commonly used by
Advertising agencies
Digital marketers
Companies with multiple products or services that require separate ad campaigns
